Get Up Augmented Reality Thank You

Golden ABC

How to incite enthusiasm for charity? Our answer was to make it more fun and digitally delightful. To celebrate their 25th anniversary, Golden ABC, the holding company of popular fashion brands created a CSR called GetUp. A minimum purchase gave you a card that gave you instructions on how to donate to a cause of your choice online. You were then prompted to activate the Augmented Reality via a pattern on the card. You then saw an animated thank you from the beneficiaries in the palm of your hand!